MARKETING COORDINATOR

Department of Parks and Recreation – Newport News, Virginia

The Newport News Parks and Recreation Department of Parks and Recreation is seeking a creative, organized, and community-focused professional to serve as a Marketing Coordinator. This position plays a key role in promoting department programs, events, services, and initiatives through innovative marketing, strategic communications, public relations, branding, and digital engagement efforts.

This is an exciting opportunity for a motivated individual who is passionate about storytelling, community engagement, and enhancing the visibility and impact of parks and recreation services throughout the City of Newport News.

Essential Job Functions

• Designs and develops marketing campaigns, communication strategies, promotional materials, and digital content to support departmental programs, events, and initiatives.
• Assists with department-wide branding and marketing efforts while supporting executive leadership with communication and promotional strategies.
• Maintains and updates the Department’s website and social media platforms to ensure timely, accurate, and engaging public information.
• Creates graphic design materials including flyers, brochures, advertisements, presentations, banners, and digital content using modern design software and tools.
• Develops, implements, evaluates, and maintains comprehensive public relations and marketing plans.
• Conducts market research and analyzes trends, participation data, and public feedback to support strategic planning and departmental goals.
• Researches, writes, edits, and proofreads content for publications, presentations, media releases, and special projects.
• Assists with the preparation of presentations and communication materials for City leadership, community stakeholders, and public meetings.
• Serves as a media representative for television, radio, and public communication opportunities related to departmental programs and services.
• Develops and distributes communication tools and promotional information to community partners, stakeholders, and the public.
• Responds to requests for information from citizens, media representatives, community organizations, and City departments.
• Assists with supervising assigned staff, interns, volunteers, or support personnel by prioritizing work assignments and coordinating related activities.
• Performs other related duties as assigned.

Required Knowledge

• Comprehensive knowledge of marketing principles, branding, advertising methods, public relations, and promotional strategies.
• Knowledge of current digital technologies, website management, social media platforms, and print/web production methods.
• Strong understanding of customer service principles and public engagement practices.
• Knowledge of graphic design software and communication tools used in marketing and media production.

Required Skills

• Strong written and verbal communication skills with the ability to create engaging and professional content.
• Excellent organizational and time management skills with the ability to manage multiple projects and deadlines simultaneously.
• Ability to exercise sound judgment, critical thinking, and effective decision-making.
• Ability to establish and maintain positive working relationships with staff, community partners, media representatives, and the public.
• Creative problem-solving skills with strong attention to detail and accuracy.
• Ability to work collaboratively in a fast-paced team environment while maintaining professionalism and adaptability.

Ideal Candidate

The ideal candidate will be a creative and strategic communicator who thrives in a collaborative environment and is passionate about promoting programs and services that positively impact the community. Experience in parks and recreation, public sector communications, event marketing, or community engagement is highly desirable.

Why Join Our Team?

At Newport News Parks and Recreation, we are committed to enhancing quality of life through recreation, wellness, culture, community engagement, and exceptional customer service. Our team values creativity, collaboration, innovation, and service to the community.

Join us in helping residents and visitors Belong. Play. Thrive.