Marketing Specialist, Senior

The City of Newport News Parks and Recreation Department is seeking a creative and strategic Senior Marketing Specialist to lead marketing, branding, and communications efforts that promote programs, parks, facilities, and special events while enhancing community engagement and the City’s positive image.

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Key Responsibilities

• Lead and implement comprehensive marketing campaigns promoting Parks and Recreation programs, events, and facilities.
• Develop engaging digital marketing content across websites, social media, email communications, and online platforms.
• Manage and maintain the department’s social media strategy, including content creation, engagement, and analytics reporting.
• Design creative marketing materials including brochures, guides, flyers, advertisements, photography, and video content.
• Ensure all marketing efforts align with the City of Newport News brand standards and messaging guidelines.
• Maintain and update website content and manage the department’s online event calendar and digital platforms.
• Develop and implement public relations initiatives, including press releases, newsletters, media relations, and stakeholder communications.
• Track marketing analytics and evaluate campaign performance to support strategic planning and decision-making.
• Collaborate with the City’s Communications Department and community partners to strengthen outreach and visibility.
• Provide marketing and branding guidance to departmental leadership and assist with presentations to City leadership, City Council, and community groups.
• Supervise assigned staff and support professional development, performance management, and team collaboration.

Minimum Qualifications

• Bachelor’s Degree in Marketing, Public Relations, Communications, Tourism, or related field.
• 3–5 years of professional experience in marketing, communications, or public relations.
• Experience with digital marketing, graphic design, social media management, and public communications.
• Strong writing, creative design, and project management skills.